Holiday in the Patch, presented by Bostok Hathaway Real Estate, returns on Saturday, December 5th and we’ve teamed up with Treasure Trove Toronto to bring back the Treasure Hunt Adventure - a discovery game that uses clues, riddles, and text messages to guide players straight to participating local businesses.
The more stops visitors discover, the more entries they earn for a $1,000 cash prize!
Treasure Hunt Adventures are discovery games that guide Players through local businesses using clues, riddles, and text messages.
We’re inviting your business to become an official Treasure Hunt Adventure Stop.
As a stop on the map, players will be guided directly to your location to discover your products and experience a fun activation or event hosted by your team.
Note: To ensure a high-quality route and experience for players, spots are strictly limited!
Adventure Stop participation includes:
Placement as an official Stop in the Treasure Hunt Adventure
Players guided directly into your business as part of the game
The opportunity to introduce yourself and connect with new customers
Help creating your riddle and in-store experience/activation
Business onboarding and staff preparation
Adventure Stop signage and event materials
Inclusion in Treasure Trove Adventure marketing and promotional activities
Player participation tracking and reporting
Eligible player email contact sharing of those attendees that visit your business, where consent and program rules allow
Treasure Trove Toronto manages the Adventure and helps participating businesses prepare.
What your business needs to do
1. Be open during Holiday in the Patch (12-4PM) make sure your team knows what is happening.
2. Welcome Players when they arrive
3. Host a fun and memorable in-store experience or activation that helps them engage with your business. See ideas below.
Creating these experiences is the best way to connect with visitors and new customers in order to drive future customers and long-term sales.
Treasure Trove Toronto handles the Treasure Hunt Adventure planning, technology, game design, Player communications, and treasure hunt adventure coordination.
Participation: DISCOUNTED TO $50 THIS YEAR! (free for Community Sponsors)
Registration closes November 2nd, 2026 at 5:00PM.
REGISTER TO BECOME AN ADVENTURE STOP
Some Ideas for an Event or Activity your Business can Host
Wreath-making workshops (perfect for a floral shop)
Holiday card-making workshops (perfect for a stationery store)
Gingerbread decorating (perfect for a coffee shop or bakery)
Ornament decorating
Dreidel competitions
Free Food & drink features (hot cocoa, mulled wine, hot apple cider, latkes, cookies, etc)
Pet holiday photos or Photo booth
Roasting marshmallows
Holiday markets feat vendors
Face painting
Holiday storytime (Christmas, Hanukkah, Kwanzaa, etc.)
Live music
Food bank donation drop-off
Holiday Wish Tree
Cocktail or mocktail demos
Free holiday nail painting
Crafts or candle-making or bike decorating
Work with your neighbours to run an event in-store
And more! The sky is the limit!*
*We are already hosting photos with Santa, so please do not plan for that.
